Mahfam

Attaran Bandarabadi

I am dedicated to everything fashion ranging from bag and accessories to clothing and outfit design. I hold Bachelor’s Degree in “Textile Design” from Tehran University of Art. As one of the designers at “AZOo Design”, I seamlessly blend traditional craftsmanship with contemporary concepts. My passion lies in harmoniously blending beauty with practicality. I enjoy prioritizing both function and aesthetics, emphasizing on the importance of this balance in each design.

MOOD BOARD

DESCRIPTION

FALL-WINTER 2023-2024

Zipper

Collection for FW23/24 is inspired by Persian Garden Pool , Iranian Fish symbol in Iranian Art. We have designed and produced 2 multifunctional products in this collection :

  • A rain coat which allows you to wear it long or short.
  • A fish bag that could be utilized as clutch or shoulder bag ( with chain).

DESCRIPTION

Yazd Collection is inspired by culture, art, hand made woven fabrics, life style and architectural/historical buildings that are unique to the city of Yazd in central Iran. I am inspired by vibrant and bright colors, which makes the products feel accessible/kind to the eyes and chic at the same time.

YAZD COLLECTION

SPRING-SUMMER 2023

FALL-WINTER 2022-2023

INSPIRATION BOARD

This collection is inspired by historical Iranian architectural monuments/structures. All designs have been transformed into minimal and modern forms, while considering history and preserving its aesthetic beauty.

Dome Bag

The Dome Bag is a multifunctional accessory, designed to be used as a handbag, shoulder bag, or waist bag. It features grooves on the back where a belt can be inserted to transform it into a waist bag. Additionally, the bag's back is equipped with a hidden pocket for storing valuable items.

Si-o-se-pol Bag

The Si-o-se-pol Bag is inspired by the Si-o-se-pol bridge, the largest of the eleven historical bridges on the Zayanderud, the largest river of the Iranian Plateau in Isfahan. This bag can be used as both a clutch and a shoulder bag (using a chain). A silver ring is positioned at the bottom of the bag in a way that allows for easy placement of fingers when used as a clutch.

Panjereyi Bag

The Panjareyi Bag is inspired by the colorful stained glass windows in Iranian architecture. This bag is designed for everyday use and travel, providing both comfort and convenience. Inside, it features a hidden pocket for storing valuable items such as cash and passports/documents.

Shirin‘s Castel Bag

The Shirin’s Castle Bag is inspired by

Taq-e Bostan in Kermanshah and the romantic story of Shirin and Khosrow. The bag can be used as a clutch or a shoulder bag (with a chain).

Bell Bag

The Bell Bag is inspired by the bell tower of the Vank Cathedral in Isfahan. This bag can be used as a clutch or a shoulder bag (with a chain).

BIOMIMICRY COLLECTION

INSPIRATION BOARD


SPRING-SUMMER 2022

The Biomimicry collection is a testament to the elegance of nature's architecture, translating its organic forms and structures into modern, minimalistic designs. Each piece reflects a harmonious blend of natural beauty and contemporary aesthetics, capturing the essence of biomimicry in fashion.

Beehive Bag


The Beehive Bag is inspired by the structure of a beehive. It consists of two separate part, each usable independently which are magnetically connected. The bag can be used in four different styles: as a handbag, two styles of shoulder bags (each compartment separately), and as a backpack.


Flower Shirt

The Sky

The Earth

The Fire